Our Brand "Our brand helps create top-of-mind awareness of who we are and what we want to be. It helps us bridge the distances – any distances between us, our business and with the outside world.” Khulood Al Mualla, Chief Human Resources Officer Thuraya’s values centering on challenge, inspiration, empowerment and engagement drive our mission to offer customer-focused, leading-edge communications. Our brand identity consists of two elements: the Thuraya name and our ‘hero’ icon. The slogan, ‘Stay Close’, succinctly embodies Thuraya’s mission – to enable you to stay connected regardless of where you are. So you are close to those that matter, irrespective of how remote your location.
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