Strengthening Partnerships and Breaking Barriers to Shape the Industry
It was all about “Breaking Barriers” at this year’s Thuraya Partner Conference (TPC), where we hosted more than 200 customers, Service Partners and developers at the iconic Waldorf Astoria Resort in Dubai, from 31 March to 1 April.
With the theme “Breaking Barriers”, we wanted to recognize the milestones we have achieved together with our Service Partners, and reaffirm our drive to continue disrupting the satellite industry. During the TPC, we outlined our strategy to strengthen our partnerships and stressed the significance of our indirect distribution model, ensuring that our customers get the best MSS solutions and support—and at the right prices.
We further reinforced Thuraya’s efforts to address the evolving needs of both traditional MSS segments and emerging market sectors. Bilal El-Hamoui, Chief Commercial Officer at Thuraya, highlighted 2014 as the Year of Great Growth, and expanded our aim to work closely with customers and partners to remain at the forefront of the mobile satellite sector.
Apart from illustrating the significant investments made to serve maritime customers, we showcased our expanding pipeline of innovative equipment and services that satisfy the demanding needs of various market segments. We also announced the upcoming launch of our newest product offering, the Thuraya XT PRO, the world’s most advanced satellite mobile phone that is equipped with long battery life and ruggedized for professional users.
At the same time, Thuraya will strive to strengthen its retail strategy with the aim of breaking into the consumer market. Randy Roberts, Vice President of Innovation at Thuraya, shared his perspective on the potential of this untapped market, noting that mobile users are increasingly demanding to be connected anytime, anywhere.
World-renowned BASE jumper and snow boarder Geraldine Fasnacht later took the stage and shared how the consumer-friendly features of Thuraya satellite phones enabled her to connect with family and friends as she travelled to remote locations for her adventures.
We'll meet again next year!
The TPC was a resounding success, thanks to the enthusiastic support and participation from our valued guests. We look forward to the next TPC as we continue delivering disruptive innovations that will shake the satellite industry.